Merchant Exchange
Huws Gray has completed the first phase of its branch rebranding programme, marking the next stage in the rollout of the merchant’s refreshed corporate identity across its UK network.
The initial phase has seen new branding introduced at branches and support centres in Grimsby, Stevenage, Pampisford, Llangefni, Ruislip, Coventry, Wellingborough, Gaerwen, Whitchurch and two Cambridge sites at Norman Way and Nuffield Road. The locations were selected to represent a mix of branch formats and geographic regions.
The programme includes new external signage and refurbished branch exteriors, creating a cleaner, more modern appearance while delivering a more consistent brand experience for customers across the Group. Huws Gray worked in partnership with Designs Signage Solutions to deliver the project.
The rebrand forms part of a wider investment programme that also includes updates to the company’s vehicle fleet, corporate website and branch network, supporting the Group’s continued growth and focus on improving the customer experience.
Commenting on the rollout, CEO Daksh Gupta said: “Our refreshed branding and signage represents the continued evolution of the Huws Gray brand, forming a key part of our journey to enhancing customer experience and better represent our corporate strategy and identity.
“Huws Gray has undergone a period of significant strategic growth, and refreshing our visual identity is critical to ensuring consistency across the estate and driving engagement with a wide range of customers.
“The refreshed sites are looking fantastic, and we look forward to rolling this out further in due course.”
The first phase marks the beginning of a wider rebranding programme that will see the new identity introduced across more Huws Gray locations over the coming months.
