Merchant Exchange
The new Sorted campaign has been developed around customer insight and aims to demonstrate Selco’s commitment to listening to and responding to the needs of the Trade.
Sharp Prices is a new pricing strategy that monitors prices daily across a selection of Selco’s core products. The initiative is designed to provide customers with transparent and competitive pricing across Selco’s channels.
The second initiative, tradeREWARDS, is based on a simple principle: the more customers spend, the more they save.
The programme features Bronze, Silver and Gold tiers, with customers able to unlock discounts on purchases by maintaining a minimum monthly spend. Selco says the scheme is designed to give its most loyal customers greater value.
David Lennon, Commercial Director at Selco Builders Warehouse, said: “Listening and responding to our customers has been at the centre of these two initiatives.
“We’ve worked alongside our customers to test and refine solutions that genuinely make a difference, supporting a key part of our economy in the local communities we serve.
“Together, these two initiatives form part of our new Sorted proposition, which is all about making life easier for the Trade.”
The launch marks the latest move from Selco to strengthen its customer offering, with pricing and rewards at the centre of its new proposition for trade customers.
