Merchant Exchange
Sealant, adhesive and filler manufacturer Geocel has consolidated its Contractor and Trade Mate ranges under a single Geocel brand, alongside the introduction of new packaging and a revised product naming system.
The refreshed range is designed to make product selection easier for merchants and trade customers, with each product and application assigned its own colour to improve identification and navigation on the shelf.
Product attributes and application information will also be displayed directly on cartridges, giving customers clearer guidance when selecting products for specific projects.
The new packaging will feature a ‘Powered by Dow’ mark on products containing Dow silicone technology, highlighting products that use the manufacturer’s silicone technology.
Geocel said the changes are intended to create a more consistent brand identity while making the range easier to stock, merchandise and navigate across merchant branches.
Andrew Cummins, Senior Product Manager at Geocel, said: “For merchants, we want to make the experience of supplying our products as easy and pleasant as possible, including offering support across the creation of assets and aiding with PoS.
“We know this range will be a popular one to add to your inventory list, with the added bonus of aesthetic appeal – a promise of looking good on the shelves.”
