Digital Trade Accounts: The Next Battleground for Merchant Loyalty

Trade customers increasingly expect to view invoices, prices, statements and delivery status without calling the branch.

What this means for merchants

Digital self-service removes routine administration while giving staff more time for technical advice and project support.

What to watch next

The strongest propositions will connect digital convenience with knowledgeable local people rather than treating them as separate channels.

Topic: Features. Merchant Exchange will continue to follow developments and publish practical updates for branch teams, buyers, suppliers and industry leaders.