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Daniel Okafor says procurement teams are balancing availability and margin with a growing demand for evidence on product performance, sourcing and environmental impact.
What this means for merchants
Suppliers that present reliable data and respond quickly to questions make it easier for merchants to range products with confidence.
What to watch next
Okafor expects closer collaboration between commercial, sustainability and branch teams as product decisions become more evidence-led.
Topic: Interviews. Merchant Exchange will continue to follow developments and publish practical updates for branch teams, buyers, suppliers and industry leaders.
